Top Button is a Toronto-based brand strategy + communications consultancy that believes every company deserves a well-defined, confident brand. Channelling our world-class marketing experience, we help you achieve the ultimate competitive advantage: absolute clarity about what you stand for and why your audience should care.
Top Button is a specialized consultancy that believes every company, no matter its size, deserves a well-defined, confident brand. Channelling world-class marketing experience, we help small to mid-sized businesses achieve the ultimate competitive advantage: absolute clarity about what they stand for and why their audience should care.
The Top Button Advantage
A brand is like a dress shirt: if you don’t get the top button right, the whole garment goes askew. It doesn’t look or fit as it should. We believe every company needs and deserves a smart, sustainable brand philosophy to motivate its people and inspire its communications.
A Top Button can:
- Compel your customers to be fiercely loyal.
- Separate you from your competitors.
- Inspire your employees to rise above process and work with pride and purpose.
- Support consistent, meaningful and riveting communications.
- Strengthen your brand – and your business.
When you have a Top Button, you have a plan.
WE MAKE BRANDS GO
Buttoned up but never the same way twice, our process inspires clarity and forward-motion by helping businesses find and forge a space in the market they can own. We’ve worked with B2B and B2C companies across all categories, positioning brands and delivering the marketing and communications programs that bring them to life. We’d be pleased to share our case studies on current and recent clients including:
Upon returning to Spencer Stuart Canada after several years in our Asia Pacific offices, I looked to Top Button to develop a personal brand proposition that would help me re-enter a competitive marketplace with intent. Quick to grasp a complex category, Top Button framed my go-to-market strategy, delivered the insights and focus that galvanized my efforts, and made the value of my offering abundantly clear to board and CEO audiences.
C-Suite and Senior Executive Recruiter, Spencer Stuart
Top Button delivers a master class on how a big strategic insight can be explained in a simple, accessible idea that has great power and allure. Beyond selling the value of executive coaching and organizational development consulting, Top Button positioned Elevate as the unique, must-have component of the equation.
President, Elevate Organizations
Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Top Button repeatedly to help us define and refine our brand’s unique, enduring appeal. Top Button’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light.
Pat’s work speaks directly to his talent and capabilities. This is one very solid creative guy. Our agency reel is better because of him. Atop his creative prowess is one funny individual whose insight and observational skills almost always lead to laughter. Doing amazing work and busting a gut along the way, who doesn’t want that?
CEO, Publicis Communications North America
I’ve had the opportunity to work with Katherine for nearly two decades and wholeheartedly recommend her as having one of the most insightful strategic minds of anyone I’ve worked with. Katherine has a unique gift of being able to transfer her insights into powerful copy and thought provoking articles that makes her invaluable in strategic and creative leadership settings.
President, The Argedia Group
Katherine and Top Button were fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey.
VP, Content + Creative Strategy, Jones Media
Pat fully immerses himself in the client’s business, quickly gaining a deep understanding and, more importantly, a perspective on the broader business, competitive and category context. And once he has that, he bangs out idea after idea that stands out, makes clients a bit uncomfortable (in the right way) and backs them up with sound, strategic rationale. On top of that, he’s got loads of energy, great boardroom presence and a tell-it-like-it-is attitude that makes the people that matter, listen.
Group Account Director, Zula Alpha Kilo
During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends.
PR Manager, IKEA Canada
Founder//Director of Brand + Strategy
After 8 years of delivering insight-rich strategies and flawless copy to blue chip clients on behalf of agencies like TBWA/Chiat Day, TAXI, DDB, Reactor, ICE and ICE NY, Katherine launched icandy, an ideas company dedicated to generating chemistry between brand and audience. For flagship client IKEA Canada, Katherine masterminded a series of national news campaigns and live events that positioned the retailer as an expert in solving ‘modern dilemmas’. Katherine’s 7-year creative partnership with IKEA garnered accolades from (and replication within) IKEA worldwide, won an ACE award, and inspired Marketing Magazine to name IKEA ‘(PR) Marketer of the Year’. When Katherine isn’t branding, she’s blogging about marketing, media and culture. She also freelances for such publications as The Globe &Mail, The National Post, Elle Canada and Toronto Life Fashion – a happy sideline that keeps her in touch with editors, pop culture and trends.
Chief Creative Officer
With 20+ years of experience in the agency advertising world, Pat has served as Creative Director/Writer for some of Toronto’s most storied agencies, running large brands across all their lines of business and every conceivable channel. He has created brand architecture and strategy for countless brands across a broad spectrum of categories, including automotive, packaged goods, financial, retail, and the public sector. As CD of Chiat Day, Pat combined strong business leadership with award-winning creative on Nissan, Infinity, AGF Mutual Funds, Nokia, Shopper’s Drug Mart, The Canadian Cancer Society, Enbridge and the Juvenile Diabetes Research Foundation. During his ten-year tenure at Publicis during which he won international awards on Cadbury, Kia Motors, Purolator, Wal-Mart, Toronto Blue Jays, City of Toronto, and Amsterdam Brewery, Pat was instrumental in growing the agency from a small shop to the largest agency in the country. See Pat’s work at patpirisi.com
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