All great brands have one thing in common: a clear, compelling essence that guides what they say and do. They know why they matter to their customers. And they express it in a way that seems effortless, instinctive and, over time, irrefutable. 

Our method identifies and articulates what makes a brand indispensable to its audience.

Inventing powerful strategies and unexpected creative solutions, Top Button is a Toronto-based communications company that helps brands thrive.